Over the years, I’ve met many six-figure job seekers who start their search only when they are fed up with their job, unemployed, or have run out of severance pay. These people waited until something bad happened before taking steps in advancing their career. What they regret most is that if they had acted earlier instead of sitting back and waiting, they could have accomplished their goals by now.

Don’t you want to guide your career direction instead of letting it control you? This year, resolve to actively drive your career rather than being a passenger in your job search.

If you’re in the six-figure salary bracket, you can start gaining control by completing GMG’s annual competitive career intelligence survey. You’ll be starting the year off right by taking some proactive steps towards learning more about the strategies that six-figure Canadians use to advance their career.

To establish yourself it’s vital that you first develop a branded message that is strategic and targeted. A powerful value proposition is the foundation for strong career management. Marketing yourself is not very different than marketing anything else. You are “the product” and your potential employers are your “target market.” To present yourself as worthy of “purchase” you need a powerful “sales pitch” – what marketers call your value proposition.

When you complete the survey, you’ll receive a complimentary self-study program entitled “strategic planning for the six-figure professional.” In addition to my audio tutorial, you’ll get a workbook which I have personally designed to help you create your value proposition and take the first steps in driving your career forward.

If you are to keep one-step ahead in your career, you’ll need to disseminate your new brand message widely. In order for your brand to be understood and valued by the people receiving it, you must understand your target market and your competition. Only after studying market needs and identifying what the competition offers, can you take steps to distinguish yourself.

After you complete the survey and the self-study program, you’ll get an advance copy of our Canadian Competitive Intelligence Report. The report will give you current and future career development trends for professionals in the six-figure salary bracket. This document will provide you with insight on your market and your competition, helping to inform your decisions as you move forward towards your future direction.

This year, give yourself a gift. Instead of looking at your career as a series of roadblocks, which you need to get around, resolve to drive your career. Take a few minutes to share your thoughts in GMG’s annual survey. Doing so should take no more than 20 minutes. You can easily find a link to the survey on our website. To thank you for your time, I’ll send you $100.00 credit on any portfolio development services from GMG. I’m certain you will significantly enhance your chances of attaining your career goals!